COMPANY NAME: A world full of illusions
PRODUCT: Details and chocolates
SLOGAN: Fill your world with love
LOGO: 
MISSION: A world full of illusions is a company oriented to satisfy the tastes of retailers with charting, soft toys, chocolates, and share or transmit happiness to the world of love in Colombia.
VISION: We are a company in detail consolidated cost efficient and committed to the welfare of our community to provide daily and long to express our support and our love with a little detail. Distribute, sell for in the coming years is the best provider for details and chocolates.
CORPORATE VALUES:
1. Honesty: Being honest and doing things in a good way to make our customers feel comfortable with us and our service.
2. Responsibility: Doing our homework well follow the orders of our superiors doing our duty as a company.
3. Respect: Treat people well physically and verbally to give and take a good look at the future with education.
4. Tolerance: Being patient with people (clients) help find solutions and guidance on any product.
OBJECTIVES:
SHORT TERM: To develop the product with a use permitted wrap cold resistant, and good materials for the manufacture of stuffed toys. Start small miscellaneous and distribute it at our points of sales in different quarters of Bucaramanga.
MEDIUM TERM: Sell and distribute miscellaneous, recognized chain stores in the city.
LONG TERM: Staying in the market with honesty and good service responsibility in the country.
COMPETITIVE ADVANTAGES
COMPETITIVE ADVANTAGES
Competitive advantages:
1. It is a new form of traditional chocolates and stuffed plushies.
2. They are ready to savor cold chocolates, stuffed plushies and excellent material.
3. They are very delicious as they are made with fruit-filled flavor.
Different competitive:
1. In the package provides a phone number and address location, customer service for clarification or to express their grievances.
2. Be given attention and high quality service for customers if they have any problems with the product and make your claim can be resolved.
3. It took into account recommendations from customers.
INDUSTRY ANALYSIS
Was detected in the market of Bucaramanga 5 types of chocolates and three types of stuffed plushies, which are hosted in the following order of importance:
• Chocolate, Strawberry
• Chocolate blackberry
• Chocolate Peach
• Chocolate Brownie
• Chocolate Lemon Plush
• Made in China
• Made in Italy
• Made in USA
QUALIFICATIONS FOR JOINING THE INDUSTRY (INDUSTRIAL) A WORLD FULL OF DREAMS.
1. Knowledge in the area of administration.
2. knowledge in the area of computing and systems
3. Knowledge in the sales area
4. Knowledge in the area of production (production of soft plushies and chocolates)
SUPPORT
Accounting Support:
Nelcy Rojas
6391527
Support industrial engineer:
Edgar Rojas Barrera
6407011
Support in the production area:
Sandra Colmenares
6733296
Support in the legal field:
Juliana Villabona
6391047
Support in the administrative area:
Pablo Vázquez
6418051
